Brand & Product Marketing Strategist

2020 Girl Scout Cookie Season

2020 Social Toolkit For Girls

This toolkit included product photos, gifs, graphics, and messaging ideas to help girls promote their cookie businesses via email, social, and SMS marketing.

This toolkit included product photos, gifs, graphics, and messaging ideas to help girls promote their cookie businesses via email, social, and SMS marketing.

 
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2020 Girl Scout Product Photography

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2020 Girl Scout Cookie Program Billboard Campaign

 
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2020 Earned Media Coverage

Top 2020 Media Accomplishments:

  • Increased cookie media coverage by 149%

  • Significantly increased girl-led coverage and on-air girl appearance

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2020 Cookie Program Marketing Plan and ROI Reporting

 
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CampaignsMaryJayne Zemer