Brand & Product Marketing Strategist

Girl Scouts

Girl Scouts Heart of Central California

 

Vehicle Wrap Design and Launch for Girl Scouts’ Mobile STEM Center

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CPG Product Marketing for 2020 Girl Scout Cookie Season

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CPG Product Marketing for 2019 Girl Scout Cookie Season

Check out more graphics from the 2019 Girl Scout Cookie Campaign.

Check out more graphics from the 2019 Girl Scout Cookie Campaign.

 

Marketing Programming To Level Up Girls’ Cookie Marketing Skills

 

2020 Recruitment Campaign Billboards and Display Ads

For this campaign I photographed real local Girl Scouts at outdoor events hosted by Girl Scouts Heart of Central California. At Girl Scouts our mission is to build girls of courage confidence and character and this campaign showed the peek emotional moments where girls challenged themselves, put their courage to the test, and built lasting friendships. Photos not used for the campaign were sent to Troop Leaders so they could share these moments with parents and via social.

For this campaign I photographed local Girl Scouts at outdoor events hosted by Girl Scouts Heart of Central California. Girl Scouts’ mission is to build girls of courage confidence and character and this campaign showed the peek emotional moments where girls challenged themselves, put their courage to the test, and built lasting friendships.

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2020 Virtual Program Marketing

Design and launch of GSHCC’s virtual program site to engage members and support new girl recruitment during COVID. Features integrated lead generation effort and supports non-member event participation. Check out more examples from this project.

Design and launch of GSHCC’s virtual program site to engage members and support new girl recruitment during COVID. Features integrated lead generation effort and supports non-member event participation.

 

Licensed Product Design and Marketing for the Girl Scout Shop

Licensed Girl Scout brand product design and marketing for the Girl Scout Shop

Licensed Girl Scout brand product design and marketing for the Girl Scout Shop

Girl Scout Loves State Park Passports

Girl Scout Loves State Park Passports